British Airways has announced its partnership with luxury lifestyle brand, The White Company.
The British retailer will supply bedding and amenity kits in Club World as part of the airline’s £400 million ($516 million) customer investment plan.
Later this year, customers travelling in Club World between Heathrow and New York JFK will be given a new elegant day cushion which will double up as a lumbar support when working or relaxing on board.
Exclusively for British Airways, The White Company have also designed a large pillow and white cotton pillowcase.
Customers will also be given a woven blanket with satin trim and a duvet, as well as a padded mattress cover.
The new bedding from The White Company will then be gradually rolled out across British Airways’ other long-haul routes.
source: Business Traveller Africa