British Airways announces new partnership

British Airways announces new partnership

British Airways has announced its partnership with luxury lifestyle brand, The White Company.

The British retailer will supply bedding and amenity kits in Club World as part of the airline’s £400 million ($516 million) customer investment plan.

Later this year, customers travelling in Club World between Heathrow and New York JFK will be given a new elegant day cushion which will double up as a lumbar support when working or relaxing on board.

Exclusively for British Airways, The White Company have also designed a large pillow and white cotton pillowcase.

Customers will also be given a woven blanket with satin trim and a duvet, as well as a padded mattress cover.

The new bedding from The White Company will then be gradually rolled out across British Airways’ other long-haul routes.

source: Business Traveller Africa